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What specialty loses people first in layoffs? What specialty loses people last in layoffs? Here’s the list: project management, account, creative, strategy, planning, analytics.

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What would make sense: 1. Recruiters & HR 2. Strategy 3. Analytics 4. Account 5. Creative What happens in real life: (Just reverse the above order)

likefunny

There would still be strategy being done. The creatives would do it. Many creatives have been trained on basic strategy and are quite used to supplementing bad strategists.

Crisis comms pros never get laid off. Most secure job in the world.

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Uh are you asking us to tell you who you should lay off first?

likefunny

Haha no! Just want you hear your hypothesis on who goes first and who goes last

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There usually is a core client relationship/strategy and core agency operations staff and then a more variable executional staff (people delivering against client deliverables which ebbs and flows). If client work is cut, executional folks go first.

likesmart

Agencies usually try to lay off as few people as they can. Since creatives make the most, they’re often the first to go.

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Creative (particularly digitally adverse ones) and experiential.

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Those with the least difficult to replace skill set.

So why are creatives often the first to go and HR is the last to go?

likefunnysmart

we laid off people from all teams and departments last week.

Creatives and Account seem like the first to go. Probably because others feel like they can do account stuff and creatives because they have big salaries.

helpful

We had furloughs last week - all areas were cut except for client service (though we lost one) since we’re the ones who are supposed to be convincing clients not to cut everything.

Depends on which clients are still paying / what they’re still paying for

Imagine you have a five-piece band. Lead singer, lead guitarist, rhythm guitar, bass player and drummer. You have to lay off two people, and replace them with freelance session musicians. Who would you pick? Agency logic: Oh, let’s fire the lead singer and the lead guitarist, nobody will notice the difference.

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likefunnysmarthelpful

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