What would you do: take a director-level IC role focused on AI-marketing innovation or pivot to a PE-backed company (director-level / small team)? Former is likely to go public and the latter is smaller but growing.

Posting as :
works at
You are currently posting as works at

The latter. The first role sounds like you’ll be buried in IC work and never have time to truly do Director-level work. A “Director-level IC role” is a 🚩

Fascinating - in the age of AI though..would this even be realistic for someone younger to aspire to?

In the case you’re mentioning, I can see that working at a company with longer tenures.

Oh this is so tough and many layers of what you want to pick.

AI marketing innovation seems like a smart way to future proof your title and job. I love IC paths and dont see the issue with the title, very standard in my world to see. I personally find this option to potentially open more doors for your career with the AI focus. (Also a risk could be wtf does that mean, do you know what your role entails and what KPIs to expect from "AI innovation"?)

I personally loath PE backed companies. To me that screams immense pressure to perform and they always want more more more. Pre-IPO equally has similar pressure and eventually you'll be tied to shareholder value. So thats a pick your bed you want to lie in.

I’m with you I used to work at a PE back company many years ago. It was dangerous, but that seems to be who’s hiring these days.

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