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@EP I don't doubt for a second that you guys are underpaid. The general lack of appreciation for producers has always baffled me.
The reason freelance creatives tend to command such high rates has a lot to do with why we're contracted in the first place. We tend to be brought on less for staffing shortfalls and more because the agency needs what they perceive to be top creative performers. Maybe the staff creatives haven't solved something or maybe the agency really needs to win a pitch and wants a higher chance of success. Essentially, we're ringers, so we have more room to negotiate. Of course whether we actually deserve any of this is highly debatable.
$1300-$1400
Um what? They said NYC. That seems right to me. I can ask for 1200-1300 with zero pushback. Get 1500-1600 for tougher/more desperate assignments. Of course it all depends on book/experience I guess.
Ummm....
Holy moly - producers are underpaid!!!
“Ringers” lol