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Thoughts? What could be going on here?
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Nagarro 🐠🐋🐟, Have got a preference mail for Project allocation
1. Technology - I have added my tech
2. Colleagues - asking for Nagarro mail id (don't know so will leave blank)
3. Line Of business - Please suggest which are best Client projects in Nagarro eg Retail, automotive, Finance
4. MNC - Yes
Need Suggestion for Point 3, also if have onsite opportunity will be plus
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Has anyone been terminated from Novartis?
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Why is he sitting like a grown man ??! 😝
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If I was to generalize I do think that creatives have trouble seeing past the sheen of a professionally designed treatment. Even if a scrappier deck has a better approach, they will bias towards the more polished. I've seen this happen many times over.
That said, if you can tell on a pitch that the director is unfamiliar with the writing or references in the treatment, that's a big - but not uncommon - faux pas.
Sorry how would you know if they had a team? Is that communicated nowadays?
This. Most A list folks have entire teams. At the mid range level Some still write themselves but I dont know any directors who still do their own design. Treatments are largely a scam. We hire designers to make them super polished because that often wins the day. IMHO treatments have way more to do with selling than they do the vision. But it’s a necessity for the sale. The vision could be communicated in a call.
Mentor
We still take a client through the director reco’s treatment if they ask. Before that, I always have a pre-bid meeting to go over all the particulars of the job and our 3 director choices. I usually ask the reps for a shorter or more specific reel for each director - 3 to 5 spots to share with the client at the pre-bid.
Yes- this is standard
As long as you liked both approaches well enough, probably the one who put the thought into making it themselves. Almost certainly they have thought through the creative and the requirements at a way deeper level.
Mentor
Hmm. If your vision is what you see when you read the treatment, and you really like it, that is your Director. And the onus on a producer like me is to make damn sure it happens!!! I love my creatives.
Do you all recall the days when the agency reco director used to join award calls and walk the client through their treatment deck? I’m an agency producer and agencies do a TERRIBLE job selling to clients these days. I don’t know if it’s because the clients are more green/unexperienced— or we’re not doing a great job at setting their expectations or what, but agencies don’t do a great job selling their reco. I think it would pay off to go back to this strategy of reco directors joining the front of the award call.
Not THAT long. But used to happen a lot when I first started producing at an agency from about 2005-2010…
it’s the agency’s job to sell the director - and those are very good points to call out because it speaks to directors genuine interest and passion on this project (hence wiring treatment themselves) which is important quality to consider when approving director