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Wait for them to reply first
wait and if they ask for rate just say you’d love to hear more about the project and your budget before giving you a number.
You wait until you learn about scope and timeline.
Rising Star
Wait, but when they ask give them the full guidelines. Kill fees everything. This is your one chance.
NEVER throw out the first number in any negotiation, especially unsolicited - so no.
Because branding (even on a personal level) is more than a price point. Make them believe you’re the best person for the job first and you may not have to take “slightly less” as often or at all.
Everyone was right especially Executive Producer 1. Your weaken your position and look a lot stronger if you wait