Where do you look for salary comparisons? I’ve been asked to make a case for why I deserve a raise as well as why some of my direct reports deserve raises and part of the requirements to make the case are showing that a raise would put us or keep us at market rate for the work we do. I never know how to find accurate info on market rate for advertising account management, since it’s a title used in sales as well.

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Google realagencysalaries spreadsheet. It went viral several years ago. It’s essentially a Google doc where a ton of the industry input their salaries and basic demo data for greater comp transparency across the board. It was a really big win for workers and most of the values are pretty dang accurate.

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NYC job postings are required to have salary info. It’s not the best comparable depending where you live, but it can be help for a general sense of salary bands.

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I would pull job postings from agencies that you know are competitors. That way it’s not an issue of sales / apples to oranges. Also look out for other titles that are relevant but may be different at other firms like account supervisor vs account manager etc.

Most will have ranges so use that to your favor. If you look at job postings some will say their ranges are location based (if you’re in a metro area look up cost of living and apply a calculation with some reasonable rationale to yours and your employees location so your case doesn’t put you at the bottom of the range) and others will says years of experience and apply the same type of logic so you can’t be knocked down from the get.

I’m sorry you’re having to do this, feels like a task a good manager would want to do to advocate for their employee. My best advice would be to blow them away with facts! I had an employee do this proactively and I made sure she got every cent and then some.

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