Why Christina Aguilera?


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Because…entertainment.
With her career no longer marquee, she is an affordable choice.
She also has “hits” that appeal across a few generations. So she is a safe bet to appeal to abroad group.
What, were you hoping for Taylor Swift? Or perhaps Sleep Token?
Not every massive conference only has guests because of their expertise in the professional field represented by the conference. They offer entertainment as well.
I attended an industry conference where Leslie Odom, Jr. was a guest. There was a brief interview with the emcee, and then he sang a few songs. It was wonderful. And the interview had nothing to do with the industry.