Why do job applications for art directors have way more requirements than copywriters these days? I’m sick of being expected to not only art direct and design, but to be the illustrator, animator, editor, 3D artist, UX/UI designer, etc. all while my copywriter friends snag interviews and gigs left and right with ease bc hiring managers just expect them to do the 1 job they’re supposed to do! I need a job and I’m so so so tired of it!

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Well. Here’s why: art directors used to do nothing but point, so you had to hire an illustrator, a designer, a story board artist, a production house etc. but Adobe now makes many of these tasks far simpler. So... the more you do the more they save. Ok, now onto the copywriters. This is gunna piss you off but... writing should be harder. It should be a craft. Able to bring us to tears or rally us around a common goal. The problem is most writers in this industry suck. So you’re right to feel slighted, however, if you (as an art director) can continue to push your unique taste, talent and vision of the world forward, you will enjoy success. If you can’t, won’t, don’t, welp... a robot on my phone will be able to do the button pushing in Adobe in a few years and you’ll be out of a job. Long story short, demand more from your writers and never forget your real job is to bring a vision to life, your competitive edge is knowing more buttons than the next guy.

likefunny

Ugh nope...

Art Directors and copywriters are creatives. So both can conceptualize an idea, put references and present to the client. However the problem is that Art Directors are being hired as a mix of creatives conceptualizers and designers, but end up doing the job that someone from studio should be doing, like final visuals while the copywriter ( who don’t need to learn ux, ui, illustrator, photoshop, indesign, after effects, premiere, 3D) is the one that got time to really thinking on stuff. He writes down on the two softwares he needs to know (word and keynote) present internally, get his face to get known, what lands him in a CD position.

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@ArtDirector I feel ya. It will not be in vain. I have an art direction background and design background. And share your frustration but it gets better. It’s unfair, yes, but you will have much more valuable tools later on to access from. Because you’re multi-dimensional, you’ll get more opportunities later.

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Why don’t you become a copywriter?

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I’ve seriously considered it

This place always seems to have this weird resentment between AD’s and Copywriters.

I absolutely don’t resent copywriters. I resent the people/places who post jobs with the most ridiculous expectations for art directors

I feel the exact same way. I just got passed on for two art direction jobs, one because I didn’t have web design experience and another because I didn’t have enough hand illustrated work. I guess without specialization we’re worthless and gross.

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