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Most of that $, and the films budget, went into Trump's pockets. We all know that.
Rising Star
Right, the 40M for the film itself was a payoff, but the 35M advertising budget? For like, 1 crap trailer and a one sheet?
Literally just a bribe to Trump & co.
I mean TikTok and Meta (Facebook, Insta) have ALL kinds of favors and things they want from Trump and the US govt. It would not surprise me, at all, if the media spend is heavily discounted for the film and old Trumpy is pocketing the difference. That's how his scams and grifts always works, he'll play all the angles in the most transactional, quid-pro-quo way imaginable.
I want to see the doc where she admits she hates his guts and won't let him put his hands on her, other than holding his slimey digits for the cameras.
Rising Star
Now THAT I would go see!
Pro
They have an activation where if you buy a ticket to see Melania on Fandango but you’re outside the US you have a chance to win a Trump Gold Card so you can come here and see the movie. The problem is, you have to attend and sit through the entire movie and even the people who want to come here don’t want to see it. So the budget went into 35 Trump Gold Cards but you don’t hear anything about it cuz nobody’s claiming them.
Pro
I see you’re working on the case study video, D1!
I've been seeing those ads all over the place. Everytime I open TikTok or Instagram Reels, that ad plays every few videos. I've seen OTT and TV ads for this film as well. So I have no trouble believing this advertising budget.
I must not be the target audience. 🤷🏾♀️ I wonder why? 🤔
Buying up tickets at empty theaters to boost their opening weekend metrics? That’s my bet.
Tax payers paid for it?
Besos laid that cash out. And she got $28 million personally for her vanity project. Which I’ve read is just glossy footage of her in stilettos. More Grift. A wannabe movie star. She’s a prostitute of the highest order.
There's one movie theater in town where the first 3 rows in successive showings are marked as taken. Almost like an entity bought them. Ya think?
a film about the pedophile in office’s wife directed by a known pedophile…. conveniently timed and promoted to generate search hits unrelated to the DOJ release of files proving their ties to the epstein pedophile ring…. isn’t that convenient 🤔
Souvenir popcorn bucket, $29.99
More gold toilets?
OOH to be rightfully and gloriously defaced.
I suspect a majority of it was credits (not cash buys) within the Amazon ecosystem.
Allll that money and had no idea it was a thing until it released lol
Seat fillers?
For the price they’re offering greenlanders
Paying the 1-5 people who went in every theater that showed it?
So there are 2 ways movies are made available in theater, first the chain makes a deal with distrubutior and second as with Melania the movie pays for screens. They did not do the standard press showings, which costs, so the initial weekend $7mm included what would usually be under publicity budget now disguised as gross ticket sales.