Working in network&cable tv for 15+ years. Branded networks, campaigns, won every award...Looking to pivot into digital brand marketing. Any suggestions how to get foot in door with hiring managers?

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The gatekeepers are generally 23-year-old former sorority girls with 2 years of recruitment experience, who had smart phones since junior high school. They'll dismiss your years of expertise because you "don't know digital." You'll have to impress *them.*

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^ Hard truth. However, this just means you have to change your approach to engage those that will listen and that matter. In other words, bypass recruiters and spend your time building your network. 15+ years should leave you with many bridges, use them. Prior working relationships work better than any recruiter.

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Makes sense. Thanks!

Find a way to meet the content, account, and business leads. The above statements are true but if you can show how you understand the distribution side of the biz, audience development and you can create value across multiple platforms, the deal structure etc you will be highly valuable to an agency.

Get certified in something UX. Check out Nielsen Norman Group. Look at adding Content Strategy to your mix.

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