Wow, Spirit Airlines is really going all in on its rebrand. Instead of trying to become a slightly less miserable airline they are trying to become a luxury brand... Is this the biggest rebranding misstep everyone has seen?
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It's pretty high up there, who is going to spend luxury travel prices to fly on Spirit?
Full stop: They’re gonna have to replace that atrocious yellow 😅
Move from yellow to gold and slap "Trump" in front of "Spirit" on the outer fusage, and voilà! 😆
Should’ve just fully leaned into being a shitty budget airline a la the Hans Brinker work by KesselsKramer
https://www.kesselskramer.com/project/hans-brinker-budget-hotel
They’re trying to lose the yellow…now it’s a light blue. But instead of a big moment, they seem to be fumbling the rollout it bits and bobs.
lol wat.