You need to pitch to a prospective client, and they are evaluating you against two other vendors, including the incumbent (which they’ve had a bad experience with in the past?. You have one shot at the presentation and the content they’re most interested in seeing requires an NDA. Prospect doesn’t want to sign an NDA. If you leave the content out, you’re certain to lose, but the NDA content is just calling out how we compete with the other vendor. What would you do?

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Sad to say you have to rely on your gut to see if they are actually serious to know about your offerings, vs using you as a stalking horse

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