Initiative (agency) made a Coors Light spot with a woman taking off her bra. This spot is remarkably similar to a 2019 Young Ones student entry for Budweiser. Who ripped off whom?

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Can anyone provide some insight on Initiative LA, Amazon account? I'm pretty aware of the client reputation, but how is the agency team and leadership?

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Anyone work for Initiative? Is a “Communication Designer” a fancy way of saying media planner?

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Does anyone work at Initiative? What can you tell me?

helpful
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Anyone work for Initiative? Is a “Communication Designer” a fancy way of saying media planner?

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I hear there are mass layoffs across all Initiative offices. Are they saying why?

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Hearing that Initiative is having the agency do active shooter training. Woof. This is what it has come to?

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Mal losgelöst von den Inhalten, klasse Diskussion gerade! Props an die Kollegen in Frankfurt, wichtige Initiative! Und echt super das Martin so offen mit uns die (kritischen) Fragen diskutiert.

likeuplifting
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What is the culture like at Initiative? I've met with some senior folks there recently but curious what people who do or have worked there think of leadership, the greater team, etc.

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