Initiative (agency) made a Coors Light spot with a woman taking off her bra. This spot is remarkably similar to a 2019 Young Ones student entry for Budweiser. Who ripped off whom?
Can anyone provide some insight on Initiative LA, Amazon account? I'm pretty aware of the client reputation, but how is the agency team and leadership?
Hearing that Initiative is having the agency do active shooter training. Woof. This is what it has come to?