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Advertising

Ad agency designer desperately looking for an out but I have a possible new job opportunity. Here is my dilemma: Pros.... more money, no crazy client demands, pitches or decks or even prospective clients that will go nowhere (in-house), better benefits Cons.... this is a big one - it’s healthcare I’ve been at agencies with a range of clients for the past few years. Career suicide taking an in-house healthcare job? Especially if role focuses more on growth & performance over design?

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Take the job. The stigma around healthcare is changing, especially with the current climate. You can always switch back to consumer, especially if you have consumer work already (or you can pick up side gigs or do spec work with your better work/life balance).

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The beauty of this whole covid shitshow is that for the foreseeable future, everyone’s going to chalk up any 2020-2021 resume gaps to coronavirus. So it can’t hurt to take the job, and if you end up hating it, look for a new job and leave the healthcare job off your resume if you only end up being there a few months.

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healthcare work may not be as exciting as other sectors, but it's stable. even now the healthcare agencies are hiring. it never goes out of fashion and is completely economy proof. and because of the standards they're used to, anything new and original you come up with is seen as earth-shattering.

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Maybe think of it as (my apologies in advance for using this word) “disrupting” the healthcare creative stigma? Imagine being the one that makes others want to get in. Also, I just saw that Icaro Doria took the head creative job at Havas Healthcare. I don’t know what he’s been up to lately, or what his motivations are for taking that position, but I worked with him years ago and he’s super talented. So at least you know it’s attracting some of the brighter minds.

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Oh I’m sure at least 1 mil up to 3 mil.

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Healthcare agencies like Area 23, FCB Health and McCann Health do cool work... BUT as someone who worked at those agencies, the cool work is not the usual. When you work in healthcare you have to deal with people who take things very, very, veeeery literal. You have to deal with the “oh, we can’t say this or that” and last but not least, editorial fact checks and routes. That’s painful. Working on consumer is more flexible in that aspect. I wish I could go back and not choosing Pharma, but as you said, the money is good.

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Search for “The Rape Tax”, “Battle In The Bone”, “See Sound”, “Posts Into Letters”, “The Anti-Trafficking Exam”. All from Area 23. That’s the kind of cool work I’m referring to (most of them side projects or pro bono work). The day to day in Pharma sucks. That’s why I hate it so much.

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Depends, do you want to be a big CD or design director, winning awards, and waiting to see your name in the drum. Or do you want to earn a lot of money, and not have that stress, but also not being someone massive in advertising.

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Where are you in your career and what are you looking for in your next role? Do you want out of advertising or just out of your current job?

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I wouldn’t take it. You’re trying to get out of a job you’re not happy and you’re going to get in on another. That’s not a solution. Try and find something that you will be happier. Making decision out of desperation is not the right move.

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What the hell is the stigma on healthcare? I don't get it... Also, what's the job title (considering it's performance based)?

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As someone who has worked on both Consumer and Pharma, the stigma on Pharma is that is boring, too clinical and regulated, specially for creatives who want to have famous work instead of crappy CVAs, Journal Ads or DSE campaigns full of big chunks of copy and charts

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