Advertising etiquette question: if you leave an agency mid-project, can you still put it in your book? (I played a big role in concepting and selling through ideas to the client, but I won’t be around for production).

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I think it depends on how much the final campaign looks and feels like what you presented.

If it changes drastically, you may feel less ownership of it.

If it's almost exactly as you sold and envisioned it, put it in. But you may want to call out the team that finished it for you.

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The first project is a big brand stunt, 💯 my idea, so I feel like that’s probably okay to put in my book.

The second is a multi-million dollar commercial. I’m 1 of 3 people working on it, so there’s a lot of ownership. You’re right though, I guess we’ll see how the final spot turns out.

Yes. That happens all the tjme

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Short answer: Yes

Longer answer: Depends on what "mid-project" means.
If you wrote the script, helped sell it, revised it, etc. And you're just missing production (and it doesn't get blown up and completely re-concepted), then for sure you can.

If you started the project but left after, say, the first client presentation and what ends up being made is an echo of something you wrote, then probably not.

I disagree. If the final thing looks like what they presented the first time in a big way, it goes in the book. Whether they produced it or nit

If it doesn’t change a bunch but credit the other team.

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