Any ad agency account folks get paid on new/incremental business? Looking for advice on how to structure commission/bonus against new revenue generated from existing clients.

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I’ve been told growing my current account is part of my job description and I shouldn’t expect a bonus for doing my job 😑

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Maybe post this in the new business bowl also. But one deal I’ve seen is 5% of net revenue increase for a period of time. So if it’s new retainer commission would qualify for first 6 or 12 months. If it’s project it would just pay out. But that’s more a deal for someone charged with biz growth.

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That seems high because I would assume it would be in addition to a pretty
Competitive salary. But not unheard of. Really depends on what you’re being paid on. Net revenue often just takes out the outside expense so any $ that sticks to agency. In the prod co world it’s based on actual profit so money taken out for salaries
Overhead etc. when it is that smaller / actual profit I’ve seen up to 20%. Commission. Good luck! Try for 10% and see where it goes. Maybe negotiate down. Knowing that 5% isn’t a bad number if it is simply on net revenue. Make sense?

There are a few ways you can do it. I would say maybe calculate the new revenue generated and decide on a percentage commission or bonus based on the adjusted gross income.

You can increase the percentage of the commission if certain revenue numbers are hit. Eg. he hits 1 Mil he gets 2% of the adjusted gross profit. He hits between 1 - 2 mil he gets 4% of the adjusted gross income.

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