Anyone else feel like half the job is just tone management? Same update, two versions: one to calm down the client, one to keep the team motivated. It’s exhausting.

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It's the job, but true with most communication. Your boss, client, team... Know your audience so you know how to craft communication that builds confidence, respect and alignment. And we are the gatekeepers - protecting my creative and internal teams was one of my most important roles.

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