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With programmatic ad buying, which could be different, there’s a lack of talent, and there is a level of knowledge that is quickly learned. These two factors make it so relatively few years of experience result in big titles. Truth is this rapid pace of leveling up has been prevalent in digital media as long as I’ve been in it because the business moves so fast. Technology changes quickly. Platforms evolve. With every change in the industry there’s an opportunity to move up and take a leadership role. These patterns accelerate a persons ability to get promoted.
All of what CEO1 said.
Also let’s face it, agencies screwed themselves when they stopped paying people fairly, so they had to acquiesce on things like title to attract talent. Or they know that clients want a senior level person but they can’t afford the $ so they hire a less experienced person and give them that title.
I’m a Director with 7 years experience in my specific field (more general work experience). I moved up very quickly by educating myself, raising my hand when no one else would to take the difficult projects and situations, and making sure I was visible to the C-level executives. I agree with CEO that the skills one needs to get the work done and the skills that are needed to be a good leader can be very different from one another. Too often very talented employees are promoted without any regard to whether they can actually manage a team. A lot of the time, it’s not even really that employees fault. Agencies in general do a very poor job of teaching talented employees how to be a managers. It doesn’t come naturally to everyone and they throw people into the deep end and let them sink or swim, which isn’t a great strategy. I really wish that there was more formal employee education on these topics.
Since the life span in ad world became 8-10 years. When you reach 5 years, you’re technically mid-career. By 40, you’re forced out.
Have you thought about the fact that we live in a world where experience doesn’t only come from age? Hence why there are 20 year old people making millions of dollars while most people are not.
Depends what you are managing? And again, experience doesn’t come only with age. Someone young can bring something new to the table and a different perspective. Depends what company you want to be
Then you go client side and see how crazy it is to have directors under 30, especially ones without direct reports. At my new gig, directors manage like 15-30 people and VPs manage like 100.
To be fair. Account people agency side with 5 years experience are usually either amazing or complete crap. Not much in between. The amazing ones deserve the director title the crap ones you should be able to weed out easily
its a pretty basic industry. i think i learned the whole thing in about 7 months.
horribly overly complicated and convolution. (like a game with 3 cups and a marble).....but basic once you cut through all the lies and bs.
so if you can lie and bs.....a young director you can be. no other skills required. hell i know people in much higher positions with much less skills.