Does anyone know what is a product manager's role in agencies?

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It’s more of a tech role when there’s a site, SaaS or other tech build. They liaise between client, dev team, creative and account with a little project management mixed in to make sure product is built and delivered according to spec.

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A who?

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Ouch, OP.

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Manages project fee/expense budgets, status (active/complete/etc), general liaison between account team and finance.

Hah yes my bad I misread product as project

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So... a high end secretary?

If you call them high end secretaries then you obviously DON’T know which is cool but just admit it.

smart

I guess if you’re building a product, they plan features for new releases of that product and work with engineering on implementing those features. They are generally the product owner. These are the people you go to if you need to know what a product does, why, how, etc

If y’all don’t know what this is you should and that’s terrifying because it’s our future. Digital products are things like websites, apps, AR, voice skills etc. If you want to reach out to an industry expert, contact Michelle Oben at FCB Chicago.

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