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From my perspective, I’d much rather push a pixel than sit through endless meetings. My brain just goes to mush.
In some ways it is more rewarding; in others, you miss being in the weeds with the team. You lose some of that camaraderie.
As a writer I just cared about making the funniest/best work. Now I have to care about people’s jobs and livelihood.
It’s different.
No.
As you move up (if you want to) you’ll feel the pressure of everything. You’re the one maintaining the relationship, inspiring people, telling them their work isn’t good enough, or explaining why very excellent work isn’t happening. You’ll be in meetings with people who don’t think like you, who want to stop you and your team, who want to see you lose. You need to stay up to date on tech/trends, but not lose sense of your own creative style, and be open minded to all the creative minds around you with ways of doing things you’ve never considered. Eventually all of that culminates in the job of cco where the pressure of everyone and everything crystalizes into one persons shoulders.
Most of us just want to make stuff and we don’t want any of that.
But if you do, don’t think it’ll be easy.
Depends on if your company is willing to pay for experienced and competent direct reports for you. Many companies are too cheap for this, causing you to do your work, then fix theirs late at night after all your new back to back daytime meetings.
"easier" in terms of less physically demanding
i.e. i still do social posts and all from time to time, but much less grinding. meanwhile havent seen my CD write a caption and hardly writes scripts or ideas other than, well, directing. she has walls of meetings all day but it's mostly pitching, refining our work, etc. more client talks and so on and not endlessly reworking instagram carousels. more brainpower and creative thinking and less keyboard bashing and document resizing
i know it takes a ton of skill to get there, and she's a great leader so im not saying she just points fingers and then goes home
but i perceive the task of directing what should be done rather than pushing pixels and rewriting hashtags, seems less physically demanding and more fulfilling... hence my meaning, the job looks a bit "easier" if that makes sense
although in fairness, I don't know how much of her behind-the-scenes stuff includes grueling and demanding work, managing and scheduling and client BS
No. Instead of being free and able to walk away from your desk for a minute or eat lunch, you’re in back-to-back meetings all day, forever.