For someone coming from an accounting background, what would be a good role to switch to in marketing. I heard Marketing Strategy can be an option.
P.S. The person has an MBA and Marketing Certificate

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Posting as :
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Data Analytics

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I've seen a pretty low barrier to entry agency side. But yes, an actual statistical/coding background should be baseline.

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Yeah, analytics or strategy would be good options. depends if they’re better with numbers or story telling from the numbers.

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I would start looking into media companies then.

Planning/media buying were my first thought. It's all spreadsheets and roi.

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Lol not strategy

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