Genuine question: what does a VP or EVP title signify in agencies? Is it an extra sign of value? And if you’re negotiating for a position, can that title be part of the conversation? Or is there some additional factor that can “unlock” it?

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Theyre worthless at agencies. People who have VP titles usually get them as a compromise when the holding company says they cant get a raise.

likehelpful

I keep the money, you get the title ;)

Wondering the same myself.

Like in general or VP Creatives specifically?

If in general or for accounts, SVP isn’t too uncommon.. I think EVPs is an extra layer when they need to give a merit/tenure based promotion but they don’t wanna deem that person C-Suite

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