Having a hard time finding a good answer to this interview question: how do you prioritize which accounts to focus on ? Id say top performers, then those with potential/loyalty to the brand, and still give a chance to low spend accounts to become bigger. How would you answer?

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I’d say that’s spot on. For extra zest on number two you could say clients that have potential that aligns with the organizational goals, then name them if you can

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That’s good advice, thank you.

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I’ve heard it framed as “managing from the top down.” Prioritizing accounts based on revenue run rate, then accounts with strategic value; ones that have big name brands or are particularly notable in the industry you serve, and then accounts that have high usage/ give good, actionable feedback.

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(1) assess clients for potential growth and current contributions, not just in terms of revenue but also the opportunity to do great work (2) categorize them into 3 groups and prioritize accordingly: (a) babysit them: it’s a decent account with little/no potential for growth (b) not big today but offer potential for tomorrow and (c) they are a big client with additional growth / award winning work opportunities

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How many clients are we talking about? I've got over 47 and am feeling like it's impossible lately feeling so thinly spread across so much. On a given day I get over 200 emails and interact either via email and meetings with at least 10-15 clients each day.
I'm honestly thinking about looking for a new position as I was just given an additional 2 clients.

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