Help please! 10yr agency vet, 8 months into my first client side role. How do I convince my leadership team that a Graphic Designer and Art Director are two very different jobs? (Cont.)

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As an art director, there is a distinction. I would make descriptions/comparisons & differences. Many designers like solo work, many ADs like a writer partner. Designers get joy from logos, endless logos, identity systems, icons, mood boards, and living in Illustrator. More visual in modules or elements vs big picture/integrated mediums. Art Directors get joy from concepting to solve a messaging or business problem, aiming for creating culturally impactful work across many mediums, living in InDesign/Photoshop (and more). And usually not excited to make logos. 😆

likesmartfunny

Hi. Thank you, very much, for replying so quickly to my original question. By far, the best articulation I’ve ever seen. Was so helpful and made the difference I was hoping it might. Really appreciate the assist. Thank you ❤️🥇🙏

You can't. Leave now.

likesmart

They made me change the job title to say “graphic designer” because they didn’t want people to think they’d be leading the creative team.

Any ideas and/or recommendations on how to reframe?

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