Hi all would really appreciate some advice from my senior peers. I’ve got an offer for an AI Strategy consulting role at IBM. However I’ve always been gunning for MBB (rejected this round) and also got a strategy& offer. Given the state of consulting and the market right now is it better to pivot into and stay in tech/AI strategy in a lesser prestigious firm and make a niche for myself or stick to the generalist T2 strategy route and try pivot to mbb? Just worried about headcount reductions

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Agreed, MBB is worth less and less each passing day. We basically just signed our death warrant to be OpenAI’s glorified distribution and implementation channel.

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Moving? We moved on from “strategy” 10+ years ago. Gotta keep revenue growing, so we all moved downmarket at the expense of margin.

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Strategy& corp tech strategy practice is doing pretty well rn and pay is on par with MBB. I would advise that over IBM for sure

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I'm not a senior peer in consulting although take my advice where it's worth.

EY isn't MBB but tech/AI is absolutely the future. Hopping one tier up in consulting is not the same as jumping into a pure tech/AI play. If the opportunity presents itself, take it with no reservations. AI is the future.

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No all good, grateful for advice from anyone! Thank you and I do agree

No reason to hold out for MBB.

The work now leans to implementation or understaffed strategy retreads. The network is largely worthless (Mckinsey aside) and the exits are less impressive by the day.

Go build some real skills on the client side. You can always hop back to consulting if you feel the itch to build more empty PowerPoints.

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I am an AI Strategy partner/principal. I would not trust IBM for AI strategy as their CEO and leaders went all in for quantum computing and have not done anything in AI. I have not seen IBM compete in any of the large companies over the past year.

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Would advise against IBM - have a close friend there who has shared that its leadership doesn't really have a plan for AI - which is largely being shaped by Anthropic and Google. IBM was an early mover in the space with Watson, which was quickly surpassed by OpenAI/Gemini. Will be important to align your career with an "AI winner" and I don't think IBM (or MBB) will be one of those

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