How do you make the switch from traditional media buying to digital? The digital team in my company has more opportunities for advancement and I’m trying to pivot in a direction that goes with the trends.

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Look for an integrated team that does both.

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Get all the free certifications you can. Google, bing, most socials besides meta are all free.

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Love this idea!

Start learning the digital lingo. There are often different words used in linear that aren’t used in digital (ie TRP, dayparts). Try to find ways to demonstrate that you understand the digital marketplace so it doesn’t seem like that far fetched for you to ask to move to digital.

And YES look for firms with both traditional and digital. DM me where you’re based and very glad to suggest some independents!

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likeuplifting

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