How hard is this for you? For me working in advertising is incredibly hard. I’ve been an Art Director for long time and despite of experience, my job has never become any easier. Every time I tackle an important project, I deal with a lot of stress feeling that I won’t be able to deliver to the level that is needed. People tell me that I’m talented, but honestly the hours I spend to make things look right, are insane. I’m tired. Is it normal to feel this emotional drain? Is this what it takes?

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Dude, super hard. I too struggle with feeling like every project is something I’ve never done before - even if I’ve done something like it a million times. What’s helped me (from time to time) is shifting my perspective on my anxiety. Realizing the anxiety might not be coming from my perception that I’m useless and suck, but from my will to impress others. When I manage to shift it, (which I rarely do) I give myself permission to only impress myself. That way, when I feel like it’s good enough, it’s usually way better than expected.

Some people will say it’s what makes us good at our job. But it’s exhausting for sure.

Just be kind to yourself. You’ve made it to a senior position. So even though it feels like a constant internal uphill battle, try and remember it’s just that, internal. Overtime, with practice, you can shift that internal uphill to a sweet and easy ride :)

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It’s all good man. I really need the advice and knowing that I’m not alone gives me a lot of validation.

I feel exactly the same way and just posted about the same feelings. I almost took a double take because we are going through the exact same thing.

I have a sunken cost fallacy I am fighting too. I have been in ads for almost a decade now and it actually is not getting any easier for me either. In fact, I think it’s the worst part of my life.

It’s very confusing when people tell you how talented you are too. At the very least, understand that whatever is going on is more than likely a greater industrial issue and NOT you. I am a different person, with a different title, likely at another agency and we are in the same boat. Good luck to you!

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This is something that helps me - it’s not my job to *know* the best idea. It’s my job to *find* it.

In strategy, that means using a lot of research tools and frameworks to help find an idea that makes sense. I’m interpreting what I learn… because I never know the answer right off the bat.

This mentality makes me pretty bulletproof when it comes to self-doubt.

Is that helpful / applicable for creative at all?

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