I am trying to get a gauge on where my salary should be. I’m a GCD (with no ECD above me, I report to CCO) running a team of 11 across three accounts. Two are relatively small, organic growth potential account, while the main one is the agency’s main client billing $100M+. I’ve won all the big awards multiple times, as recently as last cycle. Haven’t had a salary adjustment in about 3 years, so just trying to see where the market is at.

Thanks for any help!

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Posting as :
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Somewhere around 260-300k I'd say. Maybe with all the big awards you can seduce another agency, maybe even an ECD title. How much are you currently getting though?

like

For nyc ^^^

What city are you in? What’s your current salary?

likesmart

Yep sorry. NYC. Media is about 50-60%.

IMO you should be $250k+

like

NYC, mid size shop, GCD should be making managing agency’s largest account (solo) should be 225k-275k possibly up to 300k if the awards are major ones the agency uses to market themselves.

likehelpful

Not for a smaller mid size shop. Plus market is soft. All depends on how new person is with title and how much true revenue they are bringing in. Again that’s low end. I know some GCDs at bigger shops making less.

likehelpful

240-320 depending on negotiations

helpfullike

Your job sounds like my job. And, with bonus, I make $300k.

It’s gonna depend on the city. Could be 250k could be 180k

like

250-300

like

Yep

There’s market value- which I’d say is minimum $250 and that feels low. Then those things that change things- how long you’ve been at that shop, how long you’ve been at that title, financial health of the agency, salary bands, what the market is like, etc.

like

OP: you should also ask in the Creative Directors bowl

https://joinfishbowl.com/bowl_9wsw13ravm

Three sides to the story, three rhetorical questions:

What's the market-rate salary?

What is your financial need (debt + living expenses allowing for inflation + retirement)?

What are your individual skills & experience worth (factoring in potential growth)?

For some reason, nobody wants to talk about #2 and #3 even though they are more important than #1 on a personal basis.

Your financial need has nothing to do with your market rate. Sadly

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