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Keep looking. As a SM theres no reason you cant land a controller position in a small-medium size company
Is it easier to start with a larger company with a role like accounting/finance manager ?
You don’t need industry even if the job description says so. I would leverage on the advantage of being in public that you get to work with and see how things are ran in different industries from a larger scope. Give examples of projects you have been one while working with client X, and how it relates to their specific industry on how you could be a value added prospect. Best of luck!
You don’t need industry although industry is preferred. Just mention in your initial interview that you were industry specific ext at the Public accounting firm, and worked for midsize companies doing ect.
F
I feel you. It's been hard. From my experience, some of the more open-minded smaller companies are willing to give someone from PA a chance to be a controller. However, the pay and benefits at those companies are not great.
I have lost almost all my interviews and the reason was they hired someone who had both PA and industrt experience. I stsrt losing confidence, tbh. But I need to keep applying.
Hang in there! You are getting interviews which means you stand a chance. Maybe like what GT1 said, try to leverage on your client experience a little bit more during the interview?