I keep seeing job adverts asking for "hunters" or "farmers". Years ago I had no idea what that meant. Now I am curious how people see themselves. Which one are you naturally, and do you think the best salespeople can do both?

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The best sales people have to do both. I've never come across a sales role that didn't have significant growth target, whether that's new logos or increasing existing customer spend.

I agree. Most sales roles need a blend of both now. Winning new business is important, but so is growing existing relationships. The balance might change, but being able to do both is a real strength.

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