I noticed a few sellers on our team are spending way more time researching prospects on social media before even picking up the phone to make a call. They say the extra five minutes of prep makes the conversation feel much warmer and less like a cold pitch. How much precall research do you actually do before you feel ready to dial?

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When I had to do cold calls, I just dialed and had one generic appointment setting script that I used… once the appointment was set, I would dig a little deeper and make some notes on things that I wanted to accomplish during our 30-45-60 minute appointment…

Sales is a law of averages game… I average $X in revenue per sale -> my close rate is X% -> my appointment rate is Y% -> my touch rate is Z% -> I need to make A number of dials… that’s it… so that’s the activity…

Then just fill in the blanks… I want to make $10K a week at a 50% commission rate, my average sale is $3,000, my close rate is 60%, my touch rate is 8%… that’s 138 dials a week…

Spending an average of 5-8 minutes clicking around and formulating a strategy… not including actual dialing and ring out time… while also running meetings… doing follow-ups… and checking the status of your cases…

TLDR: You’d be spending 11.5h-18.5h/week not making a f***ing call…

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