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Your most positive customer interaction?
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It is very expensive. Customer service is not the most pleasant job of all, so unless you invest a lot of money, the job offers in some companies are not enough for the applicants.
Some companies simply don't know how to train and manage their customer service staff properly.
Many companies see the Customer Support department as a cost center rather than a revenue generator. Therefore, they are often reluctant to allocate the necessary resources to this department.
I would like to see the source of that survey since the customer contacts customer service after making the purchase and it is not common for them to do so before.
I think the survey is a bit strange, it would make more sense for the person not to want to continue working with the brand due to failures in the customer service team after having purchased the service or object.
This survey is a good way for many employers to see how important we are, it is time to do justice and respect us as professionals.
78% is a high number, don't get me wrong but I feel that the quality of the service or product matters more than the person who advises you, at least in my personal opinion.
That might be a bigger issue for small companies. For larger companies, I would imagine the loss of sales from unhappy customers is less than the cost of higher staffing.