I recently accepted a newly created role ( which I love) with a brand. My most recent title was Sr. Project Manager. Though I’m now making more money, my current title is now project manager. The roles and responsibilities; however, are more aligned with a program manager ( think more strategic and global). After looking I noticed there were no Program Manager titles in the entire marketing division. That said, because it’s a new role, do I have the ability to request this change? If so, when?

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Posting as :
works at
You are currently posting as works at

Knowing how much brand-side hates change (or free-thought), you can ask but since your title has already gone through 20 layers of corporate approval the odds aren’t in your favor... save time and political capital by simply putting whatever title it should be on your LinkedIn and call it a day.

likesmart

Gotcha! I should have asked upfront, but I was nervous about salary negotiation. The title seemed less a priority at the time

Titles in corporate are very different than agencies and mean different things. You will likely not be able to change it for the reason cited above.

likehelpful

Agree with the others. I went in house and what is a manager/associate director role is a “lead.” You’d be surprised how much political maneuvering goes into a job title—went through this with a PM I hired last year. Ultimately, HR does everything to keep titles lower to avoid additional cost. Really rubbed me the wrong way TBH.

likehelpful

So true. Wish I would've known beforehand. Prob wouldn't have left agency land.

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