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I have an MBA; it doesn't help me int this busines and clients don't care about it. I also have the CFP and it is much more relevant, but will only help you win clients as much as you market it. If I was looking to hire an FA, I'd take a history major that is a natural at sales over a CFP/AAMS/MBA/etc. any day of the week, because that is the kind of person that will be successful as an FA.
I would get a CFP before I would go back to school for a degree, especially if you already have some sort of college degree. Nobody cares about your college degrees if you have a CFP. And you can market the CFP big-time (as well as get some good bang from the industry). It's not like you're going to walk around saying, "Hi, B24 - BS in Finance". The AAMS would be useful for your own knowledge (if you were brand new and knew nothing about personal finance), but it will do zero for credibility. It's a good "primer" to see if you are a good fit for taking the CFP. And you can do it in just a few months, and it's cheap. Personally, I think the AAMS (or something like it) should be a requirement to get into the business. At least it gives you some basic exposure.
Get your CFP and join the FPA & list your name on Plannersearch. Folks are seeing the TV ads and looking for a CFP.
I'd buy a good looking pair of glasses and get to work. Worry about all the certs latter.