I’m currently a TikTok media buyer and although the interest of TikTok ads grows (according to google trends) I don’t see many agencies or companies hiring for the role. I send emails, LinkedIn messages daily and haven’t really had my big break yet. Just wanted to ask the guys at larger marketing agencies if you see an interest in TikTok and if there are some possible opportunities. I’m ready to get to work and make money for clients but have a hard time finding work lol

likeuplifting
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The reality is while TikTok is growing it hasn’t quite established itself yet. You’re probably going to have to develop cross-platform skills such as media buying on Facebook/Instagram in the meantime. Don’t worry, there is a ton of overlap in the skill sets when it comes to social media platforms so you can still sell yourself in the social media space.

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Thank you I appreciate the response. I started with google and Facebook actually so I have that skill set but I just felt that if I got in early with TikTok I’d have a major advantage. TikTok is great now considering ROAS can be as much as 12 but average 5. I thought more brands would be interested in it but they just aren’t lol

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In my experience, the problem with TikTok is the style of content is so different from other social channels that it requires it’s own production to craft work that feels native. Plus, social asset creation, in general, has become such a re-edit and resizing juggernaut, nobody has the capacity to take on more channels. So TikTok always is the first to get put on the chopping block.

Maybe try reaching to more PR or media agencies who deal more with influencer content vs production work?

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https://backlinko.com/tiktok-users

^^ solid source to check out

uplifting

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