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We get put on a piece of ice and pushed out to sea.
They toss our ass in the ocean 🌊 😄. Some ppl know how to swim by pivoting to something else, and others just drown which is the end of everything.
Start making your own connections. Reach out to side clients, local businesses, etc. Really try to connect and maintain relationships with the clients on your level. The best way to not get phased out is to become your own business.
Coach
There’s a Viking funeral on the ping pong table when you hit 50
Don’t worry, this industry will barely exist by the time you’re 50
They freelance or start businesses, and a few move to c suite.
Or go in house
Relax you’ll be fine. Stay passionate and interested in our industry, stay up to date on technology, work hard, and stay humble. Many of us are still here doing great work in our 50s. We just don’t advertise our age. And I’m a woman as well. But ALSO save money, save more than you spend, because layoffs come for us all.
Freelancer at 61, and still working.
I’m 49, just took my first client side job, and tbh agency life can go suck it.
Best, of course, is going inside after you leave an agency and that agency still has the account. They will hate you. But you will love you.
I don't know about glorifying young talent as I consistently find myself not taken seriously due to my age despite a strong portfolio. I think the job market sucks for everyone right now no matter how old you are. Networking strategically (and shamelessly) and staying strong to apply to as many jobs as possible seems to be the only way to have a shot in any industry.
A few years out of college with experience and a strong portfolio, I struggled because I didn't have 8-10y of direct experience. But as a freelancer with the same portfolio, I landed lucrative clients early on and nobody cared. I imagine it'll be a lot of the same for those of us with nontrad backgrounds and entrepreneurial skills.
Coach
You either climb the corporate ladder, go freelance, move in-house, or start your own agency. But things need to change. There are so many older creatives with brilliant minds who still have a lot to offer. Unfortunately, there are also those who stop evolving and fall behind. The key is to stay curious, adaptable, and always on top of your game.
Once you hit 40 they tell you to “look at the flowers.”
My overall plan is just to save as much as humanly possible and maybe start a business once this industry gives me the boot
Just apply to Geezer.
The world as we know it won't exist like this in the next 15 years, don't worry
We go to Carousel for a chance at Renewal.
Renew! Renew! Renew!
If you’re in the process of getting aged out, and it happens to everyone in this industry, here’s what you do: start investing in the relationships with the clients a little more closely and start weaving those relationships into meaningful dialogue about what might be next. As you leave the agency world, going client side is so much more empowering and fruitful than trying to get freelance or contract agency work. Take the time to invest in client relationships where and when you can as you start feeling your way out. You’d be surprised at how many people on the client side can help you if you are open to the conversation and lead them along the path towards a mutually beneficial “next step” in the future. You have currency. Including your experience in the category and their respect for you and what you have done for them. The final thing I will say is that he or she who owns the client relationship owns the business.
Mentor
36 and making my 5-10 year plan. I think I’ll go back to grad school and retool if I can’t get my own biz started or get to the C suite.
I got into Agency management in my 50s, working for a place. I’ve been a part of for a while. Now I’m doing my own thing.
I keep hearing people say that young talent is glorified but how is that the case when there is nary any junior roles open? Everyone is always hiring at senior levels. You honestly just need to stay on top of trends and technology and how to pair that with the wisdom of your experience.
Coach
Clients just want to do the same thing they’ve been doing for that last 20 years but cheaper. They care little about trends and more about cutting costs. Juniors are still pitching the same vending machines ideas from 10 years ago or influencers/celebrity collabs.Keeping on trend nets horrible ideas like NFTs or absurd uses of “AI”.
Once we cross 45 they should let us write off face serums and moisturizers as a business expense
Would do no good. Sigh.
I’m hoping that senior talent gets to stay around longer in the future because agencies are barely training any junior talent to replace them.