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Work on both but definitely notice that the digital/social team thinks that they’re the only ones capable of doing digital/social.
Seriously, it’s not that hard.
Well, folks tend to follow trends, right? I always see “keeps up with trends” in job postings. You tend to market/target what’s hot or currently effective at the moment based on the data.
You have it backwards, OP. Print and TV lets the creative and messaging stand out front-and-center. Social and digital are bogged down by a small view-area and lots of surrounding distraction, as well as a bunch of technological widgets and gimmicks that water down the creative purity.
In addition, “social creatives” are probably happier because they aren’t even close to doing as much concepting, which is admittedly a grueling process. Most of the billable hours used by social creatives is dealing with the execution. Plenty of social creatives don’t even know HOW to concept, especially in the role known as the “digital art director.” Ignorance is bliss.
Digital ain’t staying at shutters
1999 was so enjoyable also.
What agencies work on TV and Print only? Plz let me know so I can hop on that time capsule and go back.
You could spend a year at BBDO and work on nothing but TV, radio and print
Ha. It all fucking sucks
Spending weeks making IG stories that disappear in 24 hours isn’t very satisfying.
but for those 24 hours, oh baby
That is literally the most arbitrary observation of all time, ps if I had to do social I’d jump out a window so...
@CD2 - no sarcasm, i love and respect that.
though, those same nincompoops are seeing nonesense on tv, too. though as long as you’re happy with what you’re doing, who the hell cares.
What should die is the strict segregation that’s been happening for years. Big agencies are the worst offenders of this. Both TV and digital/social people treat their channel as if it’s a mystical art form only they understand. Have some working knowledge of the format and the audience, come up with a good idea, and you’re gold. Someone that’s been traditionally a “TV creative” can do great social and digital and vice versa.
“can” and “are willing to put their ego aside and see how to correctly do” are two very different things.
I think the comment doesn’t actually represent how things are... and happiness...the ultimate is ideating on film and getting a spot made. Now more than ever! You just won’t see that person much to know if they’re happy because they’re busy and buried in the production.
disagree. from someone who works exclusively on digital and social. loved TV.
And then, most recently, SapientRazorfish became Publicis Sapient.
1:1 is the ad gods way of reminding us that you don’t have to die to go to hell.
it’s so crazy how much we get worked up over video ratios 😂
It’s 2019. All creatives should be able to think integrated and execute in all of these buckets. Those who won’t adapt will lose their jobs in 5 years time.
Basically knowing all of the awesome engagement data your digital ads got in 2013-2017 were just bot traffic, makes it all seem like a joke and waste of time and money
@CD6 - i mean, you’re not wrong. but if you think that tv network impressions and nielsen ratings are reliable, you may need to reconsider the fight you’re picking.
I work on social and I have to say it is FUN. it doesn’t get stale, we are constantly creating new content and coming up with new ideas. The people I know who work on explicitly tv seem....tired
The last two markets are only getting smaller. If it is not CPG or packaging of any kind it is converting to digital. TV will transition to digital streaming. And people pay to not have commercials.
@AD1 - totally right. though i have seen that tv ads aren’t performing as well on hulu as ones that keep in mind a “digital” mindset (flipping the conventional story arc, :15s instead of :30s, less cuts, etc). it’s a bit of an evolution.
clients care less about what you do on social because the money spent on media is less than a TV plan. meaning, that gives you more opportunities to do what you want and making you flex your creativity to stand out. social is fucking great. if you think of social as a picture on instagram, you're wrong.
Telling unhappy people they’re unhappy tends to get grumpy responses eh?
Having worked on both extensively I can say nobody is happy.
Ignorance is bliss - in essence TV and Print - old school styles need a classic root of truth to develop and grow from - my observation is that social and digital is often all over the place - so while it might be superficial fun, the joy of creating something worthy and worthwhile isn’t there. It reminds me of the pony in Animal Farm that liked to frolic with ribbons in her hair, not realizing the chaos and crumbling demise of what once was happening all around her. And....scene.
@ACD3, if you’re asking me, I have worked in Commercial & Pharma.
Could not agree more strongly. Digital is dope. People are all a mixed bag of weird, friendly geeks.