Interviewing for a comms/connections planning director role. Worried it will limit career options bc I’m a brand strategist now. Anyone made the switch? Then made the switch back? / have experience bouncing around types of strategy? Thoughts?

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So the advantage of going to comms and connections is that this is closer to the client business. Clients spend more time on media and audience choices than on brand equity and messaging. Make sure you are a robust connections planner. Get involved in audience definition, stay tight with the media agency, work back from business and marketing objectives. Don't get lost in churning out goal / channel / time rollout charts to make tactics sound smarter.

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Honestly the agency business is falling apart right now. Go where you can practice strategy and get paid.

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I actually think this has a better long term career outlook than brand strategy at the moment

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