Is consumer insights a good career to go in terms of salary? And in what industry? If no, any similar positions with better pay? Interested in learning consumer behaviour and then helping businesses make decisions accordingly

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yes, any, research/insights/VoC/cx all about the same

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Yes, and pretty much every industry that has a customer will have some sort of CX/VoC/etc. I’ve seen it in retail, e-commerce, insurance, and financial industries to name a few.

Sometimes they are housed under Marketing, Data/Technology, or it’s own department. But almost every company will have some variation of consumer/customer insights, and they can be highly visible or highly technical roles too. Lots of flexibility and mobility IMO.

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