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It’s definitely true that the smaller and more regional the market, the more firms tend to care about ties. Everybody understands why you’d want to go to New York. You usually need a much better story for why you suddenly want to practice in Cleveland with zero connection to the market lol.
That said, idk if it’s really accurate to say it’s categorically “harder” to move from an insular market to a major one or vice versa. The difficulty is just different. Moving from Nashville to New York, for example (which I did), is less about ties and more about convincing New York firms that your training and experience are comparable. Moving from New York to Nashville is often easier on the pedigree front because the brand/training may be strong enough to overcome weaker regional ties. But then the smaller market may still worry you’ll bounce the second a New York opportunity reappears.
So both directions have some degree of difficulty/friction, they’re just different. And as with most things in this profession, YMMV…