Is it ok to downgrade titles? I was promoted to Sr. CW at a small agency while interviewing for a CW job at a large agency w/ national accts. Assuming $ is the same, good/bad call to take the CW job?

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Take the money and the accounts. Titles absolutely do not matter.

likesmart

Titles don’t matter, plenty of people without the Senior title jump to ACD or CD. Just keep killing it!

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It’s not a downgrade. You’ll learn a lot and it’ll have more meaning than a title. Look at it a different way and the titles won’t matter. Ask what it takes to be a senior at the new gig and work hard to those goals. Get promoted and make even more money. Good luck!

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You should let them know you were just promoted. And ask if they would consider making you a senior.

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Focus on the work possibility, not the title — people will see you moved to a bigger agency and will put two and two together. If they don’t, they’re dicks and you wouldn’t want to work for them anyway.

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I fully expect this to happen and will happily do it.

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