Creatives

Is it ok to downgrade titles? I was promoted to Sr. CW at a small agency while interviewing for a CW job at a large agency w/ national accts. Assuming $ is the same, good/bad call to take the CW job?

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Take the money and the accounts. Titles absolutely do not matter.

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Titles don’t matter, plenty of people without the Senior title jump to ACD or CD. Just keep killing it!

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It’s not a downgrade. You’ll learn a lot and it’ll have more meaning than a title. Look at it a different way and the titles won’t matter. Ask what it takes to be a senior at the new gig and work hard to those goals. Get promoted and make even more money. Good luck!

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You should let them know you were just promoted. And ask if they would consider making you a senior.

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Focus on the work possibility, not the title — people will see you moved to a bigger agency and will put two and two together. If they don’t, they’re dicks and you wouldn’t want to work for them anyway.

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I fully expect this to happen and will happily do it.

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