Is there an agency where the CDs and ECDs make all the creative calls, and the account folks simply deliver the recommended creative to the client? Having such a hard time with the constant back and forth negotiation to get creative approval from account bc ECD is MIA, and CD is too busy to care. It's so tedious and painful. I miss the 90's when things were different.

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Account people are sales people, but sometimes you find account people who try to act too much like they are the voice of the client.

There’s a difference between “the client didn’t ask for this” when requesting a black shirt and we give them a red shirt and “the client doesn’t want that” when the client requests a shirt and the creative team gives us a red shirt but the account team really thinks they will prefer blue.

When debating an account person who thinks they are the voice of the client, ask them to reinforce their opinions with logical examples so to understand what informs their opinion.

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Thanks

If the CD doesn’t find this workstream to be a priority enough to fight for a creative call, then keep your head down and make the best work you can make under the circumstances.

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I have never experienced having to “get creative approval from account” before. Account will weigh in with thoughts and watch outs, but at the end of the day they don’t decide what creative we show clients, whether CDs are involved or not.

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"W&K" not surprised. Tho your account people are likely more creative than who I am dealing w. Mine see themselves as advocates for the client. And not the work.

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