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Paul went on IG Live this afternoon after Karine called the police. I have not watched the video, but bloggers report that Paul accused Karine of drinking in front of their son, domestic violence (shoving him), giving him an STD, and being pregnant again. The video ends with Karine asking to be taken to a shelter. Very sad.
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Account usually fills the role but it’s harder for everyone that way in my experience
^ Same. Account takes the responsibility but it’s usually a shit-show
It sucks so much because it falls on the junior account people, and that’s not what they signed up for.
i’ve worked at agencies that don’t have PMs and put that on account teams. also worked at ones where there are PMs.
it’s more rare to find an account person who has the time and ability to stay as organized as a PM, but it can be done. producers are closer in skill set than account.
i’ve just found its much easier and better to separate the two.
Why do we even need PM's? It used to be Account folks on the inside and client management on the outside. (PM's were formerly known as Traffic)
It was far more efficient and the Account / Creative relationship was stronger.
Just a thought. It's not personal towards PM's themselves.
It never does. Period.
I don't think it does - I used to think PMs were unnecessary until I got to my current agency where I literally cannot get anyone to give me any info on resources or timeline or a goddamn thing. I regret my earlier foolishness.
It's how you burn out your account people - making them handle internal and external client and project management - especially if your account team is understaffed
Well back in the day, we didn’t have project managers, rather producers. They were also client facing. In my opinion it worked better. I used to be one. It bother me how PMs are now treated as admins and baby sitters. Truly trained producers ran the show and kept it all lean and efficient. Now there are 20 people on each team that need baby sitting. Something to think about and perhaps bring back hybrid skills.
Usually some combination of traffic and account services, but it rarely gets done well. I find people/agencies who are dismissive of project management don't really understand it. It's more than scheduling work. It's budgeting, projections, forecasting, resource, management, risk management, crisis management, requirements documentation, client management, etc. You're not just working with the creative and account teams. You're also working with finance/accounting, recruiting, staffing, operations, etc. Especially in highly projectized environments. In my experience, agencies that know how to properly support, integrate and staff project management benefit the most. If you bastardize it, you won't.
Producers and account working together?
Wow. The majority of the comments here are mind blowingly ignorant. How are you all still in business???? Great thread to look up when ready for my next gig and know where NOT to go.
@AD1 Lol. My job isn't to represent the creatives. My job is to represent the agency.
@HPM1 Agree. Some of these responses are sad, though, not surprising. It just tells me that many of them don't know what project management really is and the skills it takes to do the real job.
Account is supposed to do it but doesn’t do a great job at it. We basically just hire a bunch of account interns at all times to cover it.
Being a good Account person entails PM skills. I find working with PMs a drag to be honest and i love mobilizing people.
We do it without someone interrupting our work flow every two minutes because 50% of their job is just following up.
Very easily
Well, everyone is constantly on fire, there are just degrees of intensity.
Personally, when you have a properly staffed account team, it’s perfectly doable without PM/traffic. By properly staffed, I mean actually having a couple coordinators and maybe an AE under an AD.