I’ve been a brand strategist for 6 years now but a recruiter reached out about a comms strategist job that would be a promotion and pay bump. I’m open to it but unsure if it would be a good career move long term - thoughts?

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Imo getting different types of strategy under your belt is a good thing and opens more door. Really if you want to jump to the brand side.

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Do it if you like the thought of trying something new. Become a hybrid by adding new skill sets and expertise to your arsenal.

I’ve been intentional about shifting across brand, comms, and now strategy at a branding/design firm, which is actually starting to lean more towards a consulting role. Every added skill set makes you more valuable in your next gig and you’ll have more freedom to pivot as you see fit

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Agree with you. I left brand strategy for media strategy, where I’m really enjoying the process while using what I used as a brand strategist.

I woud only do that if its something you are genuinly interested in. Otherwise you might end up hating it and regretting taking the offer.

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Are you into comms planning as your main gig?

Do it. Comms has more stability and longevity. Some comms people are in their roles for 10-20 years. Not the same with brand marketing.

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