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Additional Posts in Strategy & Planning
What are resources to become a better strategist?
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Imo getting different types of strategy under your belt is a good thing and opens more door. Really if you want to jump to the brand side.
Do it if you like the thought of trying something new. Become a hybrid by adding new skill sets and expertise to your arsenal.
I’ve been intentional about shifting across brand, comms, and now strategy at a branding/design firm, which is actually starting to lean more towards a consulting role. Every added skill set makes you more valuable in your next gig and you’ll have more freedom to pivot as you see fit
Agree with you. I left brand strategy for media strategy, where I’m really enjoying the process while using what I used as a brand strategist.
I woud only do that if its something you are genuinly interested in. Otherwise you might end up hating it and regretting taking the offer.
Are you into comms planning as your main gig?
Do it. Comms has more stability and longevity. Some comms people are in their roles for 10-20 years. Not the same with brand marketing.