I’ve been an ACD at my current agency for a few months. I’ve held the same title before, but this role feels much more administrative. My days are mostly meetings, reviews, and team oversight.

I do my best to provide direction and add value, but I miss actually making things. So far, I don’t feel like I’ve created anything I’d put in my portfolio, and it’s starting to feel like I have little to show for my time here.

Any other ACDs experienced this? Is this just part of the job at this level?

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That's the weird role of an ACD.

In some shops, ACDs are just super senior creatives that need very little oversight and are left to make and handle projects on their own.

In other shops, ACDs are junior CDs where you're expected to be more managerial for junior/mid creatives so that the CD can focus more on shaping the creative expectations of the clients as well as tending to them more.

When you interviewed, you should've asked what are the expectations of the role because it seems like you went into it thinking you'd be doing the same thing at your old shop.

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While you do miss making work, talk to your CD and ask them to throw you a brief every now and then.

But also take into account they brought you in because they see you making a good CD someday. This is training for that next step because when you're a full fledged CD, you'll be very much removed from the work.

A few months isn’t very long. I’d be meeting with my CD/manager about how things have been going so far and see if you can adjust anything before you get any deeper into the role. If you haven’t been able to make anything in 6-12 months that you’re proud of, I’d def be moving on.

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Several months. :(

Sometimes I feel like there are basically no rules to any of these titles.

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