Media planner looking to move into creative strategy. Sick of media planning, and have a love for creative storytelling and finding insights that turn a client brief 180. How can I transition?

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Use your creative and strategic talents to bring in a piece of new biz or ask to lead that role in a pitch. Boom

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Look at ads you like and try to uncover the tension, insight, strategy etc. as practice

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Start networking with account planners / creative strategists. Meet them for coffee, ask them about their path, get advice, etc.

Shouldn’t be too hard if you aren’t too many years in. Or if you are willing to take a step back in seniority. Will be hard to transition your title if you don’t have any experience on the creative/brand strategy side

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Thank you! Very helpful :)

Start building cases on your current job. Go above and beyond and start to tell data-driven stories to help sell in your media plans. It’s not always expected from the media agency (or in scope). But if you could uncover some interesting media insights and leverage/collaborate with the creative agency on your account, you could have case studies to use as you interview. Requires some extra curricular work on your end. Also could do some pro-bono work for non-profits or attend a strategy boot camp

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I disagree as I have done creative strategy at advertising agencies, comms planning at media agencies and experience strategy at a digital agency. Really depends on how the strategist is wired. Some/most wouldn’t have the range to go from one spectrum to the other. The common link is the consumer and the ability to turn different forms of data into inspiration. If you are not loving media planning because it is too linear and concrete, and you are curious, an excellent communicator (verbal and written) and enjoy the creative process you could be a good candidate. Your biggest hurdle will be getting creative strategists to think you are creative/interesting/provocative enough to do the job. IMO

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Aside from SVP1’s correct advice, are you aware that this is a completely different job you have little to know experience at?

Tough. No real relationship between the two jobs unless you are doing channel planning

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