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I don't ever trust "potential money." Because it's never as good or as guaranteed as they want you to believe. If it was, they would just include it in your compensation, not dangle it like a carrot.
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Yeah. At my level the target is 15%. I’ve been blessed to get 1.5-2x that at the company performance multiplier since I join 5 years ago. This year we’ve missed numbers so I’ll have to update in May.