{ "media_type": "text", "post_content": "Need advice 😓 I spent the past couple of years in a creative strategist / copywriter hybrid role. It’s been super interesting but I’ve heard that the “hybrid creative” is kinda played out. How would you navigate searching for your next role?", "post_id": "61e73bc0e8c976002d6f6d46", "reply_count": 5, "vote_count": 1, "bowl_id": "594f0b7a1753b200102d1a8f", "bowl_name": "Creatives", "feed_type": "bowl" }

Need advice 😓 I spent the past couple of years in a creative strategist / copywriter hybrid role. It’s been super interesting but I’ve heard that the “hybrid creative” is kinda played out. How would you navigate searching for your next role?

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I’d choose one and move forward with that title. Personally, I’d prefer a copywriter who loves strategy more than a strategist who loves to write copy.

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Strategy should be baked into the creative process, and unless you put in the work that actual strategists do then it’s just sort of a bs title addition

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Nothing is played out if you have good, relevant work to show for it. Client side positions typically blur the lines between strategy and creative more. See Snap

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Yea hybrid is played out. It’s all about being Trybrid now. I’m a AD/Account/Strategist

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https://youtu.be/TmPHqX2P3vM

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