New account manager here, facing challenges with a defensive and unresponsive client. My manager has also had issues with them. Any tips on turning this relationship around?

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The most practical approach would be to engage in communication with the client and try to get to the root of the problem. I have to assume there's a reason for the defensiveness and unresponsive behavior. Whatever it is they don't trust, try to address that problem and find a solution for it. It's possible they're just behaving irrationally, but it's best to proceed with the assumption that they have a basis for their behavior, and some fix can be effectuated.

helpful

Solid advice already given above. There's also an antiquated practice in client service sometimes where the agency is told to never admit mistakes. In my experience this drives clients to sometimes lash out when there are issues because they feel like they aren't heard. You still need to balance it cause it's not like throwing your team under the bus is a good thing either, but there's a proper balance to acknowledging how clients feel but also defending your team and your work/process. My experience with difficult clients has been improved when I ~acknowledge~ their feelings, funnily enough.

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Personally I would set up 1:1 connects with this client bi weekly or monthly so they are in a “safe place” to speak openly on any pain points, ways you can help etc. give your boss a heads up or seek approval from them if necessary to do this.

They may not be open to it but it’s worth a shot. If you have access to their calendar I would move forward with a meeting invite!

Go out for dinner and drinks and have a good time as people

That's not possible I work remote and he is based in the US

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