Possible to be successful in data science with only a masters in economics (econometrics focus)? No experience of machine learning methods etc

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Not all data analytics is ML. Definitely learn some core languages like Python, R, SQL, and practice them on real world data sets where you have to do some manipulation, cleaning and testing beyond just running an analytics library. If you can do that well, you will likely find your footing. ML skills are certainly valuable and look good on your resume though.

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Data analytics that’s true, but almost all data science roles require ML now

I have a PhD in Economics. If you don’t have experience with AI/ML tools (R, Python, SQL) you’re going to have to get experience on your own.

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